While working as an Account Executive in the fashion industry Michelle decided to launch her own online boutique in December 2009. Over the next five years while learning the ropes of how to run a business, developing relationships with other female entrepreneur's and heading many pop up shop events in New York City Michelle decided that she wanted to pursue another dream of hers - creating her own women's collection.  

Focusing on all fabrics with sparkle and shine is the key to the Liveinfashion Collection. It serves as a constant reminder to all women that no matter what you are going through walk into any room and SHINE!